“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” the company said in a statement. The action applies to Snap’s “Discover” feature, a curated section of the app that allows people to find the accounts of celebrities, news organizations and other prominent users.
“Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America,” the company continued.
No other platform has taken action based on Trump’s rhetoric elsewhere online. Twitter, for instance, labeled one of his tweets as “glorifying violence” for containing the phrase “when the looting starts, the shooting starts,” and before that it placed fact-checking notices on two of his tweets alleging widespread fraud in mail-in voting.
Facebook, in contrast, has declined to take any action on the same words posted to its platform.
Snap made its decision after a tweet on Saturday in which the president remarked, in part, that any demonstrators who intruded onto the White House grounds would be “greeted with the most vicious dogs and ominous weapons, I have ever seen.”
Snap CEO Evan Spiegel wrote in a blog post the following day that the company “simply cannot promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform.”
The New York Times first reported Snap’s decision.